Roofstock

Dallas, TX | LPA Inc.

New to the Dallas area, Roofstock, was looking to create an office that represented the national brand while embracing the regional style and curb appeal of its downtown Dallas neighborhood. As a company that provides a trading platform for investors to buy property online and trade with other investors, “curb appeal” was essential in the office design. The tenant wanted a fun atmosphere that doubled as a cohesive working environment, and HRNCIR delivered. Notable design features were used, including intricate millwork, faux wood beams, brick, wood and shigle siding and concrete floors to imitate the company’s work in single-family rental homes, while the bold pops of color, raw materials, and city views reflect the local urban environment. Freestanding Gable-Style rooftops were incorporated into the workplace, including the booths in the break area, as a nod to the company’s namesake. One of the key features of the design is a speakeasy camouflaged behind a customized bookcase adjacent to a large conference room. To bring this unique vision to life, we collaborated with the architect and millwork expert to create a clear direction for the project and the execution was flawless.